Intowow Innovation Ltd. (“Intowow”, “we”, or “us”) puts great effort into making sure that personal information is safe and used only in full compliance with applicable data protection laws and regulations.
Intowow develops and operates several services in the ad-tech environment, such as direct sales service, mediation service, ad exchange, and other online advertising-related services, all of which may include advertising management services, such as optimization, ad serving, campaign management and the compilation of relevant statistical data (collectively, the “Services”).
Intowow provides website and/or mobile application/website developers and/or owners publishers (collectively, “Supply Partners”) and advertisers, agencies, DSPs, SSPs and/or ad networks (collectively, “Demand Partners”; Supply Partners and Demand Partners are also referred to hereinafter as “Customers”) with the following Services:
Intowow collects personal information in order to provide Services and for other specific purposes, as described in this Policy. Please note that you are not required by law to provide Intowow with any personal information.
Intowow only collects information that the Supply Partner has instructed and authorized us to collect, and subject to your permissions inside the Property and/or your mobile device. Some information is collected via our Software Development Kit (“SDK”) which is integrated into the Property you use. Other information may be received via an API integration between Intowow’s server and Supply Partner’s server, and/or between Intowow’s server and trusted third-party servers. Additional information may be received by embedding tags on websites you visit.
From time to time, Intowow may use additional or alternative tools to collect information, in which case this Policy will be amended accordingly.
When interacting with the Property, Intowow may collect/receive the following information:
Intowow uses the personal information that we collect and receive for the following purposes:
Intowow commits to process personal information solely for the purposes described in this Policy. To the extent relevant and possible, Intowow will make commercially reasonable efforts to maintain accurate information that is complete and up-to-date.
Intowow may share personal information for the following purposes:
Share it with Intowow’s trusted Demand Partners:
Share it with Supply Partners:
Share it with Third Parties:
Share of transfer it if Intowow is involved in a merger, acquisition, or sale of all or a portion of its assets, as part of such transaction. You will be notified via a prominent notice on Intowow’s website of any change in ownership or uses of this information. In any event, your information will remain protected under this Policy.
Share it in any circumstances where Intowow receives your written consent.
Intowow is committed to safeguard the confidentiality of your personal information. Intowow and its hosting services implement systems, applications and procedures to secure your personal information, to minimize the risks of theft, damage, loss of information, or unauthorized access or use of information.
All personal identifiable information (“PII”), such as IP address, IDFA and GAID, processed or collected by Intowow is pseudonymised with encryption. The transmission and processing of all data collected by Intowow are based on https protocol. Intowow limits access to information to authorized personnel on a need to know basis in order to operate, develop or improve the Services.
While all measures provided reflect the current industry standard of security, Intowow cannot guarantee that the Services will be immune from any wrongdoings, malfunctions, unlawful interceptions or access, or other kinds of abuse and misuse, though we take all reasonable precautions to protect against security incidents.
Intowow is committed to and assists our controllers as to data subjects’ rights under the General Data Protection Regulation (Regulation (EU) 2016/679) (“GDPR”). Under the GDPR, Intowow processes data provided to our Direct Sales service and Yield Optimization service as a processor and not as a controller. Intowow processes data provided to our Mediation service, Ad Exchange service, and Marketplace service as a controller.
Your data subject rights include:
Please contact us if you wish to exercise your rights under the GDPR or have any questions in this matter. To exercise your above rights under the GDPR, please provide us with your device mobile advertising identifiers and the application store urls of the applications on which you wish to exercise your rights.
As a general practice, all PII processed or collected by Intowow is pseudonymised with encryption. Intowow stores your pseudonymised personal information for as long as 13 months.
Intowow also uses and stores your personal information to prevent fraud. In certain cases, where Intowow suspects that the Property that you have used may be vulnerable to fraudulent activities, Intowow may store and use your personal information, if needed, up to 13 months after you discontinue using the Property for fraud detection purpose.
Please note that Intowow may be required to retain certain information by law. Aggregated data may be retained by Intowow for longer periods and via a third-party analytics platform.
Intowow will ensure that personal information is processed for no longer than necessary for the purposes for which the personal information was provided.
If you are a resident in a jurisdiction where transfer of your personal information to another jurisdiction requires your consent, please provide Intowow your express and unambiguous consent to such transfer.
If you are a resident of the European Economic Area (EEA), your personal data is processed and stored by Amazon Web Services (AWS) Cloud in the US on Intowow’s behalf in accordance with the highest degree of security of AWS.
To the extent necessary under EU privacy laws and regulations, Intowow will implement data onward transfer instruments, such as the Controller to Processor SCCs, the EU-U.S. and Swiss-U.S. Privacy Shield Framework and a statement of compliance with the Privacy Shield Principles.
Intowow may implement other or additional onward transfer mechanisms, as may be available from time to time.
From time to time, Intowow may update this Policy. The updates will take effect 7 days after the notice is posted on our Site.
Until the new policy takes effect, you can choose not to accept and terminate your use of the Services. Continuing to use the Services after the new policy takes effect means that you agree to the new policy.
Note that if Intowow needs to adapt the policy to legal requirements, the new policy will become effective immediately or as required.
By using Intowow Services, you are consenting to our collection and use of your information as set forth in this Policy now and as amended by us at any given time.